CAC/LTV Calculator
Financial Planning
CAC/LTV Calculator
Understand your customer acquisition cost vs. lifetime value to ensure healthy unit economics.
Customer Acquisition Cost (CAC)
$
Total sales + marketing costs divided by new customers acquired
Lifetime Value (LTV) Inputs
$
%
%
Results
Customer Lifetime Value
$800
LTV:CAC Ratio
8.0:1
Excellent
Payback Period
2.5 months
Benchmarks
Excellent:>3:1
Good:2-3:1
Acceptable:1-2:1
Poor:<1:1