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Ochtarcus
Interview Questions
Customer Development

Interview Questions Generator

Get professional question templates for customer discovery and user research.

Select Interview Type
Problem Validation
  1. 1

    Tell me about the last time you experienced [problem]?

  2. 2

    How are you currently solving this problem?

  3. 3

    What is most frustrating about your current solution?

  4. 4

    How much time/money does this problem cost you?

  5. 5

    If you had a magic wand, how would you solve this?

  6. 6

    What have you tried that did not work?

  7. 7

    How often does this problem occur?

  8. 8

    Who else on your team is affected by this?

Interview Best Practices

✓ Start broad, then narrow to specific problems

✓ Ask open-ended questions ("Tell me about..." vs "Do you...")

✓ Listen 80%, talk 20%

✓ Dig deeper with "Why?" and "Tell me more about that"

✓ Don't pitch your solution - focus on understanding the problem

✓ Record interviews (with permission) to capture nuances

✓ Interview 10-20 people minimum per persona