Pricing Strategy
Strategy & Planning
Pricing Strategy Advisor
Find the optimal price point that maximizes value capture while staying competitive.
Pricing Inputs
$
COGS + allocated overhead
%
$
Recommended Pricing
Suggested Price
$37
73% gross margin
Cost-based Floor$33
Value-based Ceiling$40
Pricing Tips
• Price on value, not cost
• Test with 10-20 customers first
• Consider anchoring with a high tier
• Annual plans should discount 15-20%
• Review pricing quarterly