How to split equity among co-founders

How much equity to give your cofounders? This is a problem and a question that a lot of people have written about, and you can see a lot of varied advice online. My perspective is that most founders are missing a couple key points when divvying up their equity.

The first one is your equity splits with your co founders are what's going to motivate your co founders to stick with your company through the years and years and years it takes in order for you to build a large company that has massive impact. Oftentimes, the co founders that you're speaking to don't quite understand how much of a time commitment they have to give to the startup if it works.

And so as a CEO who's responsible for figuring out what the equity split is, oftentimes you have to think about what your cofounders would want even if they're not thinking about their own long term interests at the moment. One of the biggest fallacies I hear from a founder is, well, we came up with this equity split because that's what we negotiated.

Well, as a great CEO, your first thought has to be not how do I come up with an equity split based on negotiation? Your first thought has to be how do I come up with an equity split that's going to maximize the motivation of my teammates? And if you're concerned about giving equity to teammates, that's not without reason. There are lots of startup teams that break up.

There are lots of founders that leave. But your primary mechanism of safety when it comes to giving equity is vesting in a cliff. So, typically, when you give equity to anyone in your company, but including the founders, you have what's called four year vesting. That means that you have to work at the company for four years to actually get that equity stake.

Typically, also, you have what's called a one year cliff. That means if you leave or are fired from the company within the first year, you get nothing. So as a CEO that's trying to make sure you have a maximally motivated team, this is your hedge. Vesting with a cliff, four year vesting with a one year cliff, is your hedge. This is your get out of jail free card.

If you made a decision that was incorrect about choosing your cofounders, as long as you correct it within one year, there's no long term harm to the company. On the flip side, because you have that hedge, it probably benefits you more often than not to be more generous with the equity that you give your co founders, not less.

Understanding that that equity is going to create long term motivation to stick with your startup, especially during the times when your startup's not working well. And almost every startup has times where things are not going well. And so, really, what you have to think for as a CEO is I don't want to create a situation where I have to motivate my cofounders every day.

I want their equity stake in this company to be the thing that gets them to wake up in the middle of the night, gets them to work on the weekends, gets them to work late, gets them to recruit their friends, gets them to feel like they are true owners of the company and not just employees. I think that I don't want to prescribe exactly what equity split creates that phenomenon.

But if you hit it, it's far more valuable. Your company becomes far more valuable because your co founders are all motivated. You know, in the past I've said that most companies should have equal equity splits. I think all things being considered equal is a nice and easy rule of thumb, but it can't be applied always.

So, would just always tell the CEO, be considerate about your future motivation of your co founders and if you're not really interested in the future motivation of your co founders, if you don't think you're gonna need them in the long term, why are you making them co founders at all? You should really reconsider who's on your team if you don't think they're worth a generous equity grant.

Thank you very much for your time.